Picture messages

Show them
what they're missing.

Text that says there's a cold beer on the patio is fine. A photo of a cold beer on the patio, taken at your course, in the sun, is better. Any campaign can carry an image.

Conversations
A cold pint on the clubhouse patio Cold one waiting on the patio. Show this for 10% off.
On our way in now

Where a picture does the work

The offers that benefit most are the ones people decide on emotionally and instantly, standing thirty feet from the thing you're selling.

  • The patio at golden hour, sent as they walk off eighteen
  • The range with buckets lined up, an hour before their tee time
  • This week's special on the grill
  • The new carts, the rebuilt bunkers, the reopened back nine
A cold pint on the clubhouse patio

One photo, every golfer

Attach it once in the campaign editor and it goes out with every message that campaign sends. Take a decent photo on a phone in good light and you're done.

Campaigns
Warm-up Active
60 min before tee time · every booking
{first_name}, you're on the tee at {tee_time}. Range bucket and a cold beer for $15 at the pro shop.
Patio Active
240 min after tee-off (18 holes) · 120 min (9 holes)
Runs on: Mon Tue Wed Thu Fri Sat Sun
Attached once in the campaign editor; every send carries it.

Questions

Does a picture message cost more than a text?

Yes, carriers charge more for MMS than SMS. It's still fractions of a cent, but it's worth saving pictures for offers where the image genuinely sells it.

What sizes and formats work?

JPG, PNG, GIF, or WebP. A normal phone photo is fine; the app handles hosting it so the carrier can fetch it.

Keep reading

See it on your own tee sheet.

A short call, your course, your numbers. Nothing reaches a golfer until you say so.