Picture messages

Show them
what they're missing.

Text that says there's a cold beer on the patio is fine. A photo of a cold beer on the patio, taken at your course, in the sun, is better. Any campaign can carry an image.

Conversations
A cold pint on the clubhouse patio Cold one waiting on the patio. Show this for 10% off.
On our way in now

Where a picture does the work

The offers that benefit most are the ones people decide on emotionally and instantly, standing thirty feet from the thing you're selling.

  • The patio at golden hour, sent as they walk off eighteen
  • The range with buckets lined up, an hour before their tee time
  • This week's special on the grill
  • The new carts, the rebuilt bunkers, the reopened back nine

One photo, every golfer

Attach it once in the campaign editor and it goes out with every message that campaign sends. Take a decent photo on a phone in good light and you're done.

Questions

Does a picture message cost more than a text?

Yes, carriers charge more for MMS than SMS. It's still fractions of a cent, but it's worth saving pictures for offers where the image genuinely sells it.

What sizes and formats work?

JPG, PNG, GIF, or WebP. A normal phone photo is fine; the app handles hosting it so the carrier can fetch it.

Keep reading

See it on your own tee sheet.

A short call, your course, your numbers. Nothing reaches a golfer until you say so.