Blasts

Some things
can't wait for a tee sheet.

Rain cleared and the back nine is empty. League signups close Friday. You haven't seen the Tuesday regulars since May. A blast is one message to one group, sent now.

New campaign
BlastAutomation
Send to
Lapsed 60+ days▾
142 golfers · opted-out excluded
{first_name}, we miss you at {course_name}. Book any weekday this month and the cart's on us.
Send to 142 golfers

Pick who it goes to

Build the audience from anything the app knows: how many rounds they've played, how long since the last one, whether they walk or ride, which list they came from. Save the ones you use often and they stay up to date on their own.

  • Anyone who played in the last 30 days
  • Anyone who hasn't been in 60 days
  • Everyone on your Thursday league list
  • First-timers who came once and never returned
New segment
Match all of these
Last round  more than  60 days ago
Rounds all time  at least  3
+ Add a rule
142 golfers match right now
The audience builder: add rules, watch the count update.

Written once, personal to each golfer

Drop their first name and your course name into the message and each person gets their own version. It reads like the pro shop wrote it to them, because effectively it did.

{first_name}their name, not a greeting
142personal copies from one draft

Send it again when it works

Every blast keeps its recipients, its results, and its original wording. When one performs, duplicate it and send it to a fresh group, or re-send to the same people later.

Duplicatea blast that performed
Resendto the same group later
Keptrecipients, results, wording

Questions

What if someone opted out?

They're excluded automatically and permanently, and the app tells you how many were skipped for that reason before you send.

Can a blast go out overnight?

No. If you compose one at 10pm it waits for your send window and goes out in the morning rather than waking anyone up.

Can I schedule follow-ups on a blast?

Yes. Add a second message a day or two later, and set it to reach only the golfers who didn't reply to the first.

Keep reading

See it on your own tee sheet.

A short call, your course, your numbers. Nothing reaches a golfer until you say so.